Kraft is the latest non-tech brand to aspire to greater digital currency by tapping into Silicon Valley. The CPG marketer has been meeting with Twitter, Google, Facebook and other tech leaders in Silicon Valley to figure out how to inject a more digitally-savvy, tech startup vibe into Kraft’s own operations.


Read more: http://brandchannel.com/2014/06/19/the-silicon-valley-gold-rush-marketers-putting-the-rd-in-branding/